Woke Is Dead. Long Live Common Sense
Let’s not beat around the bush—woke is dead. You might still see its rotting corpse twitch on Twitter or infect some HR department somewhere, but the movement itself? Flatlined. Expired. Room-temperature. Good fucking riddance.
For years, we’ve been held hostage by a cult obsessed with Diversity, Equity, and Inclusion (DEI)—which, let’s be honest, was never about actual diversity or inclusion. It was about exclusion—of normal people. Of white people. Of straight people. Of anyone who didn’t fall into a list of government-approved victim groups.
They told us whiteness was a disease. They said being male was a privilege and a crime. They insisted women and men are biologically interchangeable—but somehow also that women are always victims. You couldn’t question any of it. You were supposed to clap like a seal while your favorite shows got recast with talentless activists and your childhood heroes were turned into gender-neutral virtue signals.
Every movie, show, magazine, ad campaign—you name it—became less about telling a story or selling a product and more about checking boxes. It was like watching a cult lose its mind in slow motion.
But the tide is turning. And nothing proves that more than what just happened with Sydney Sweeney.
The Ad That Killed Woke
In case you missed it, American Eagle Outfitters ran an ad campaign featuring Sydney Sweeney. It was simple. She looked hot. She wore denim. She said, “I have good jeans”—a cheeky double entendre on her jeans and her genes.
Cue the liberal meltdown.
Sydney, you see, has the wrong genetic makeup for modern wokeness. She’s blonde. She’s white. She has blue eyes. She’s attractive. She works out. She doesn’t cry herself to sleep over the patriarchy. She’s not a size 48. She hasn’t shaved her head to look like a climate-change goblin. And worst of all? She doesn’t apologize for any of it.
So the left, as predictable as ever, went full deranged mode.
They called her a Nazi. Yes, really. They said the ad was white supremacist propaganda. Because nothing screams “fascism” like a hot chick in jeans smiling at a camera.
They’re demanding boycotts of American Eagle. They want Sydney blacklisted. Canceled. Erased. Because she dared exist.
Ugly People Are Angry—and They’re Loud
Let’s be brutally honest: most of this hate isn’t coming from “the marginalized.” It’s coming from ugly, bitter people who hate that someone like Sydney Sweeney even exists.
You’ve got liberal white women who look like they wrestled raccoons in the alley behind a Whole Foods. You’ve got “nonbinary” soyboys in dresses who haven’t felt sunlight since Trump first took office. You’ve got overweight TikTok activists who think every mirror is racist. And yes, you’ve got loud-mouthed black women who think beauty standards are a hate crime because they don’t fit them.
They all see Sydney and instinctively recoil—not because she’s hateful, but because she’s proof that their entire ideology is a lie.
Attractiveness isn’t violence. Biology isn’t oppression. And just because you scream “inclusion!” doesn’t mean the world is required to make you the face of fashion. Sometimes the model job goes to someone who earned it. Who worked for it. Who looks the part. Get over it.
The Backlash… Backfires
So what happened when the woke mob lit their torches and tried to cancel Sydney and American Eagle?
Nothing.
Scratch that. Something did happen—American Eagle stock went up.
Turns out, normal people aren’t interested in the outrage. They’re not foaming at the mouth over a hot girl in a denim ad. They’re buying the jeans.
Because normal people—real people—are sick and tired of the lies. The shaming. The forced guilt. The cancel culture. The performative wokeness. The people who spend all day online inventing new things to be offended by while contributing nothing to society but bad takes and ugly selfies.
We’re at a turning point. The silent majority is waking up—and they’re not staying silent anymore.
The DEI Lie Is Crumbling
Corporate America is taking notes. DEI executives are being quietly let go. “Chief Diversity Officer” positions are vanishing. Hollywood is seeing abysmal ratings for its latest “progressive” content. Disney’s stock is tanking. Netflix is losing viewers. Bud Light is now a punchline. Target’s trans pride displays got shoved back in the closet. And American Eagle? They ran a normal ad and got rewarded for it.
Gee. Almost like companies make more money when they stop shitting on their customers.
This whole mess should’ve died years ago, but better late than never. Woke is no longer fashionable. It’s embarrassing. And like most things liberals touch, it’s become a parody of itself.
Let the Beautiful Be Beautiful
Here’s a radical idea: Let people be attractive without accusing them of genocide.
Let women wear makeup. Let men have muscles. Let actors be good at acting. Let ads show people who look good in the product. Let biology be biology.
You don’t have to ban all fat people. You don’t have to exclude minorities. But can we stop pretending that every ad has to be an emotional TED Talk about inclusion? Sometimes a hot chick in tight jeans is just that.
And that’s okay.
Because the alternative is the world we just crawled out of—where mediocrity was celebrated, beauty was condemned, and everyone walked on eggshells trying not to offend the most miserable people on Earth.
Fuck that.